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Contact UsAt Ninoy Aquino International Airport (NAIA) Terminal 4, a promotional poster recently sparked controversy for its incorrect depiction of the Banaue Rice Terraces' location. The Department of Tourism's campaign, "Love the Philippines," erroneously placed these renowned terraces in Benguet instead of their true home in Ifugao province.
Uncovering the Error
The error was noticed by archaeologist and professor Stephen Acabado, who shared his discovery on social media. Acabado's post, complete with images of the misleading poster, quickly gained traction and public scrutiny.
Where They Truly Are
The Banaue Rice Terraces, designated a UNESCO World Heritage site and a National Cultural Treasure by Presidential Decree 262 in 1973, are specifically situated in Banaue municipality, Ifugao province. Both Ifugao and Benguet are part of the Cordillera Administrative Region in the northern Philippines.
Cultural and Historical Importance
These terraces are more than just a feat of agricultural engineering; they symbolize the Ifugao's deep connection to the land and their sustainable farming practices. Constructed over centuries, the terraces were ingeniously designed to overcome the challenge of cultivating rice on steep, mountainous terrain, using techniques that have been passed down through generations.
Reaction and Resolution
Following Acabado's viral post, the Department of Tourism promptly removed the misleading poster from NAIA Terminal 4. Acabado humorously noted the swift correction, suggesting that the Banaue Rice Terraces had been "returned to Ifugao." The incident sparked discussions about the importance of accurate geographical representation in promoting national treasures.
Final Thoughts
The incident at NAIA Terminal 4 underscores the significance of accurately representing the Philippines' cultural and geographical diversity. It highlights the responsibility of organizations and agencies to showcase national landmarks like the Banaue Rice Terraces with precision and respect. As Filipinos and visitors continue to admire and learn from these natural wonders, maintaining factual accuracy is crucial for preserving their historical and cultural integrity.
